What’s coming: Rural Tourism, Data and New Technologies

In the coming years we will witness a profound transformation of the rural world. Mainly, due to the diffusion of 0G and 5G technologies, which will represent a revolution in all sectors of activity, including tourism.

In this sense, both to advance in the creation of new businesses and to connect with tourists, this type of technology will be a “must” in the coming years and will be necessary to guarantee its viability and sustainability.

Specifically, these technologies will be the basis that we will need to be able to deploy the “Internet of Things” (IoT) and robotic systems and thus be able to interact with new services and tourism offer in a hyper personalized way.

Specifically, sensors that work with 0G (short wave) are a solid and robust technology. Perfect for solutions where a large data transmission capacity is not required. It is ideal for the rural world for several reasons: its cost is low, its energy consumption is also low and it can connect with devices that are at long distances from each other, without the need to use repeaters.

On the other hand, 5G will give us a lot of speed, both in connection and in response time (latency) and will increase the number of devices to which we can connect.

The use of these technologies in the rural world will be a great boost for their economic development and, of course, tourism, allowing, among other things, a very high sensorization capacity, the launch of a multitude of new services and a lot of interaction. faster and more effective with the tourist.

Although it may seem not, rural tourism has been characterized by high innovation since its inception. We have assisted in the creation of local development groups, sustainable tourism strategies based on the conservation and creation of ecological and social capital in rural environments, protection and enhancement of green areas, recovery of abandoned areas, nature festivals, development ecotourism and agrotourism, among others.

And now is the time for this innovation to be led by the second generation of rural tourism. Young people who join this movement, bringing changes both in the way of thinking and in the maximum use of new technologies.

Likewise, the revitalization of rural tourism by the hand of this second generation cannot be understood without data management, the new raw material of the 21st century. Through reliable data, changes and improvements can be promoted so that micro-enterprises and entrepreneurs lead the social and economic growth of the rural world.

The OG and 5G will allow the evolution of rural tourism, according to the main needs of today’s society: consumption, collaboration and transparency.

By: Ainhoa Raso Canals