New Technologies applied to the Tourism Sector

    A few days ago we read in the economic newspaper Expansión that the impact that blockchain technology will have on the Spanish GDP in 2030 will be well over 20,000 million euros. Many will probably wonder what blockchain…

What's coming: Rural Tourism, Data and New Technologies

    In the coming years we will witness a profound transformation of the rural world. Mainly, due to the diffusion of 0G and 5G technologies, which will represent a revolution in all sectors of activity, including tourism. In…

I (still) ❤️ NY

I (still)❤️ NY Like all categorical claims, it is debatable. But I think that the best idea to promote a city as a travel destination is the one that Milton Glaser had in 1977. The pop legend tells that he came up with one of…

Digital Green Certificate

  What will be the role of technology in the recovery of tourism? Perhaps its greatest contribution in these times will be the so-called "Green Digital Certificate" of which the European Commission  presented yesterday its interim…

Are we taking advantage of Talent for the recovery of Tourism?

Today, when a significant part of the teleworking population and mobility restrictions due to the pandemic extraordinarily limit travel, we must focus our efforts on taking advantage of the hidden opportunities that the current situation offers…

You say that you are Sustainable and you don't have a Sustainability Plan?

In December 2019, the European Commission presented the European Green Deal, which aims to make Europe climate neutral by 2050. In Spain, in February 2020, the Secretary of State for Tourism (SETUR), through its Subdirectorate General for Tourism…

Large Funds require the Environmental, Social and Governance Criteria (ESG)

We are living in times of profound changes, where citizens are increasingly demanding and critical of the behavior of the companies and destinations with which they interact. This requirement has been recognized by large investment funds,…

The Brand Purpose

We have been talking about the importance of the "brand purpose" for a few years now. Sometimes, thinking that it is very good to define it, because it will help us to be better. Having a purpose, an objective that goes beyond doing business,…

#Loyalty in times of pandemic

At a time when the tourism sector is going through one of its most complex crises in its recent history, it is a good time to reflect on the challenge of loyalty. Loyalty has stopped focusing on retention and is directed towards building a…

7 Keys to success for a Strategic Tourism Plan

  At present, even with the situation as volatile as that suffered by destinations, it is essential to have a Strategic Plan that frames its actions to guarantee its future sustainability. There are many destinations that have defined…