Data analysis and intelligent management are directly related elements. The digital era and the data are already here and the tourism sector, like many others, through the different public and private agents has to be prepared to respond to the needs of the highly competitive environment in which we find ourselves.
Working the data and interpreting it in a timely manner supposes today an advantage in the sector that should not be overlooked. Likewise, directing the tourist destinations and their companies from a strategy in which the data is the protagonist, is undoubtedly the choice of more and more leaders and managers of the sector.
For all this, today we have to be able to understand how data analytics helps us boost our business and in many cases it can lead to exponential growth.
However, analyzing data poses many challenges in terms of search, capture, storage, visualization, analysis and privacy of information, although at the same time, this analysis also gives us the prosperity that every sector and company requires to evolve.
Specifically in the sector, the tourist leaves his fingerprint and therefore, very valuable knowledge and information about his behavior and consumption habits that helps managers better understand their needs, movements and expectations.
To do this, in TDDS we have a digital platform that allows destinations to dynamically visualize the main data generated by tourist movements by gathering information from multiple sources. These sources are selected based on the objectives, needs and idiosyncrasies of the territory.
The platform is called, SIT (Tourist Intelligence System) and is capable of loading, processing and analyzing information that transforms useful and relevant knowledge, in a systematic and orderly manner, to put it at the service of the destination manager and the different actors involved in it.
The tool is characterized by being highly innovative and because it uses the latest technologies such as Big Data and Business Intelligence. TDDS, together with this tool, helps design and implement the data model necessary for each destination, detecting and generating relevant information for it.
The SIT is a multidimensional analysis tool that acts as an integral scorecard and has the following main characteristics:
- Updated information.
- Generate own analysis easily without having technological or statistical knowledge.
- Creation of dynamic tables and graphs, with exhaustive and attractive information based on all the possibilities of analysis presented by the information.
- Reach the maximum level of granularity and detail of the data.
- Performing analyzes comparable to other statistics.
Data analysis and intelligent management are directly related elements. The digital era and the data are already here and the tourism sector, like many others, through the different public and private agents has to be prepared to respond to the needs of the highly competitive environment in which we find ourselves.
Working the data and interpreting it in a timely manner supposes today an advantage in the sector that should not be overlooked. Likewise, directing the tourist destinations and their companies from a strategy in which the data is the protagonist, is undoubtedly the choice of more and more leaders and managers of the sector.
For all this, today we have to be able to understand how data analytics helps us boost our business and in many cases it can lead to exponential growth.
However, analyzing data poses many challenges in terms of search, capture, storage, visualization, analysis and privacy of information, although at the same time, this analysis also gives us the prosperity that every sector and company requires to evolve.
Specifically in the sector, the tourist leaves his fingerprint and therefore, very valuable knowledge and information about his behavior and consumption habits that helps managers better understand their needs, movements and expectations.
To do this, in TDDS we have a digital platform that allows destinations to dynamically visualize the main data generated by tourist movements by gathering information from multiple sources. These sources are selected based on the objectives, needs and idiosyncrasies of the territory.
The platform is called, SIT (Tourist Intelligence System) and is capable of loading, processing and analyzing information that transforms useful and relevant knowledge, in a systematic and orderly manner, to put it at the service of the destination manager and the different actors involved in it.
The tool is characterized by being highly innovative and because it uses the latest technologies such as Big Data and Business Intelligence. TDDS, together with this tool, helps design and implement the data model necessary for each destination, detecting and generating relevant information for it.
The SIT is a multidimensional analysis tool that acts as an integral scorecard and has the following main characteristics:
- Updated information.
- Generate own analysis easily without having technological or statistical knowledge.
- Creation of dynamic tables and graphs, with exhaustive and attractive information based on all the possibilities of analysis presented by the information.
- Reach the maximum level of granularity and detail of the data.
- Performing analyzes comparable to other statistics.