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DIGITAL TRANSFORMATION IN SMES: A VIEW FROM CHILE

Digital transformation is a fact !! It is a reality that has come to settle in our life and in our business. According to Google Trends, the word #digital transformation has had a continuous increase in Internet searches with an 80-90% increase.…

New Technologies applied to the Tourism Sector

A few days ago we read in the economic newspaper Expansión that the impact that blockchain technology will have on the Spanish GDP in 2030 will be well over 20,000 million euros. Many will probably wonder what blockchain…

What's coming: Rural Tourism, Data and New Technologies

In the coming years we will witness a profound transformation of the rural world. Mainly, due to the diffusion of 0G and 5G technologies, which will represent a revolution in all sectors of activity, including tourism. In…