Digital transformation is a fact !! It is a reality that has come to settle in our life and in our business. According to Google Trends, the word #digital transformation has had a continuous increase in Internet searches with an 80-90% increase. There are more than 6 million results in search engines. But do we […]
A few days ago we read in the economic newspaper Expansión that the impact that blockchain technology will have on the Spanish GDP in 2030 will be well over 20,000 million euros. Many will probably wonder what blockchain is. This term comes from English and would translate as “blockchain”. The strength of this […]
In the coming years we will witness a profound transformation of the rural world. Mainly, due to the diffusion of 0G and 5G technologies, which will represent a revolution in all sectors of activity, including tourism. In this sense, both to advance in the creation of new businesses and to connect with tourists, […]
I (still)❤️ NY Like all categorical claims, it is debatable. But I think that the best idea to promote a city as a travel destination is the one that Milton Glaser had in 1977. The pop legend tells that he came up with one of those wonderful yellow New York taxis, while trying to fly […]
What will be the role of technology in the recovery of tourism? Perhaps its greatest contribution in these times will be the so-called “Green Digital Certificate” of which the European Commission presented yesterday its interim report to the European Council (made up of the 27 member countries) and the European Parliament. Hopefully, after your […]
Today, when a significant part of the teleworking population and mobility restrictions due to the pandemic extraordinarily limit travel, we must focus our efforts on taking advantage of the hidden opportunities that the current situation offers us and put aside the continuous and sterile complaint. While it is true that this pandemic and the health […]
In December 2019, the European Commission presented the European Green Deal, which aims to make Europe climate neutral by 2050. In Spain, in February 2020, the Secretary of State for Tourism (SETUR), through its Subdirectorate General for Tourism Development and Sustainability, initiated a draft for the idea of a Program of Plans for Tourism Sustainability […]
We are living in times of profound changes, where citizens are increasingly demanding and critical of the behavior of the companies and destinations with which they interact. This requirement has been recognized by large investment funds, which, applying the Environmental, Social and Governance (ESG) criteria, discriminate against those companies that do not meet these requirements. […]
We have been talking about the importance of the “brand purpose” for a few years now. Sometimes, thinking that it is very good to define it, because it will help us to be better. Having a purpose, an objective that goes beyond doing business, allows us to connect with our audience in a more powerful […]
At a time when the tourism sector is going through one of its most complex crises in its recent history, it is a good time to reflect on the challenge of loyalty. Loyalty has stopped focusing on retention and is directed towards building a relationship ‘from you to you’ with the client [1]. Today the […]