Entries by tourismdds

You say that you are Sustainable and you don’t have a Sustainability Plan?

In December 2019, the European Commission presented the European Green Deal, which aims to make Europe climate neutral by 2050. In Spain, in February 2020, the Secretary of State for Tourism (SETUR), through its Subdirectorate General for Tourism Development and Sustainability, initiated a draft for the idea of ​​a Program of Plans for Tourism Sustainability […]

Large Funds require the Environmental, Social and Governance Criteria (ESG)

We are living in times of profound changes, where citizens are increasingly demanding and critical of the behavior of the companies and destinations with which they interact. This requirement has been recognized by large investment funds, which, applying the Environmental, Social and Governance (ESG) criteria, discriminate against those companies that do not meet these requirements. […]

The Brand Purpose

We have been talking about the importance of the “brand purpose” for a few years now. Sometimes, thinking that it is very good to define it, because it will help us to be better. Having a purpose, an objective that goes beyond doing business, allows us to connect with our audience in a more powerful […]

#Loyalty in times of pandemic

At a time when the tourism sector is going through one of its most complex crises in its recent history, it is a good time to reflect on the challenge of loyalty. Loyalty has stopped focusing on retention and is directed towards building a relationship ‘from you to you’ with the client [1]. Today the […]

7 Keys to success for a Strategic Tourism Plan

  At present, even with the situation as volatile as that suffered by destinations, it is essential to have a Strategic Plan that frames its actions to guarantee its future sustainability. There are many destinations that have defined strategies, although sometimes they do not achieve the expected success. This is not only because of the […]

#Formentera: Innovation Laboratory

  For years, Formentera has shown its commitment to sustainability in all the actions that the Island Council leads and promotes, and in particular the tourism area. Specifically, in 2017, the International Year of Sustainable Tourism declared by the World Tourism Organization, Formentera established three actions of high impact on the future tourism management of […]

#DigitalTwin, The Definitive Data Visualization Tool

Technology, intelligently applied, and data management will be key to survival (being sustainable, competitive and profitable) in the business and industrial world in the coming years. The possibility of realizing #digital twins of products, services, processes or entire territories might seem like science fiction, but it is not. This technology allows a visualization of data […]

TDDS , New Member of the Smart Tourist Destinations Network

Antonio López de Ávila, CEO, TDDS  Since my departure from SEGITTUR in 2017, I have continued to support the #InteligentDestinations model guidelines wherever I have gone. At the moment I do it through two active members of the Smart Tourist Destinations Network: Turisfera, Canary Islands Tourism Innovation Cluster  (institutional member) and Tourism Data Driven Solutions (collaborating member […]

hi+Card: Blockchain, Traveltech and Healthtech join forces in an app to make the world’s travelers safer

A mobile application that stores medical records, supported by a European based blockchain network, will allow travellers to travel safely and with full control of their data at all times.  On May 7th, Hi+Card, the Health iCard App, was presented – out of competition – at the UNWTO “Healing Solutions Challenge” event as part of […]