Marta Castander Gotor
Chief Operations Manager
Her main competences are:
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Strategy in design and implementation in loyalty programs.
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Management of international and multidisciplinary projects Management of databases, CRM, market studies, call centers.
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Strategic Marketing.
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Team development and management.
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Management of the internal and external customer experience.
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Definition of product.
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Customer development and retention.
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Skills: results orientation with a customer focus (both internal and external), leadership, empathy, teamwork, perseverance, involvement and enthusiasm. Conflict resolution, active listening, communication and interpersonal relationships.
With more than 20 years of experience in the tourism industry, She has always worked in the world of marketing (specialized in international loyalty programs in the B2C and B2B environment (Avios, Iberia Plus, Company, Punto)). Accustomed to working in complex multinational environments and with large multidisciplinary teams always focused on the loyalty of tourism companies, mainly airlines (traditional and / or “low cost” airlines).
In recent years, She has focused on the world of consulting in the tourism field.
She has worked for: Finnova as a senior external Consultant, leading customer loyalty projects with a marketing and loyalty approach for startups operating in the travel industry and a panelist in several accelerathon and sustainability projects “Waste2Energy, Cilifo”.
Likewise, She participated in the official consulting contest to support the strategic marketing plan 2021-2024 called by Turespaña, achieving a commendable fourth place. https://contratacindelestado.es/wps/wcm/connect/13ee870e-b91e-4dbb-94a6-7dade92b112f/DOC20201008130727res+adj.pdf?MOD=AJPERES
Marta has extensive experience in managing and developing agreements with partners (credit cards (American Express, Banco Popular, BBVA, Bankia), airlines (Iberia Group, IAG, oneworld and car rentals Hertz, National Atesa, Avis, Europcar).
She has also served on various committees such as: Air Miles Spain Strategic Plan, Iberia Cards Commercial Committee, oneworld payment methods working groups and loyalty / fraud programs, always as Iberia representative.
Marta is a person committed to society and currently collaborates as a volunteer with two NGOs (Juan XXIII Rocalli Foundation and Grupo Envera) carrying out different activities.
Marta Castander has attended courses on digital skills, machine learning and project management with agile methodology and lean approaches. She has also taken specialized courses on customer loyalty and marketing (IE, iiR Spain, ESIC) and has participated as a speaker in the loyalty chair at IE Business School in Madrid.
Likewise, She has completed the Executive MBA of Management in Tourism Companies at the IE Business School in Madrid
She has a CC degree in Economics and Business Administration from the U. Complutense of Madrid with a specialty in Marketing and Diploma of Professionalization and Modernization of the Tourism Sector, from the Official School of Tourism of Madrid.
She also has commercial training and EU regulation by the London Chamber of Commerce (EEAC & CLAC) – Guildford Technical. College (Surrey) UK.
linkedin.com/in/martacastander