Blog

Blog

You say that you are Sustainable and you don't have a Sustainability Plan?

In December 2019, the European Commission presented the European Green Deal, which aims to make Europe climate neutral by 2050. In Spain, in February 2020, the Secretary of State for Tourism (SETUR), through its Subdirectorate General for Tourism…

Large Funds require the Environmental, Social and Governance Criteria (ESG)

We are living in times of profound changes, where citizens are increasingly demanding and critical of the behavior of the companies and destinations with which they interact. This requirement has been recognized by large investment funds,…

The Brand Purpose

We have been talking about the importance of the "brand purpose" for a few years now. Sometimes, thinking that it is very good to define it, because it will help us to be better. Having a purpose, an objective that goes beyond doing business,…