At present, even with the situation as volatile as that suffered by destinations, it is essential to have a Strategic Plan that frames its actions to guarantee its future sustainability. There are many destinations that have defined strategies, although sometimes they do not achieve the expected success. This is not only because of the […]
For years, Formentera has shown its commitment to sustainability in all the actions that the Island Council leads and promotes, and in particular the tourism area. Specifically, in 2017, the International Year of Sustainable Tourism declared by the World Tourism Organization, Formentera established three actions of high impact on the future tourism management of […]
Technology, intelligently applied, and data management will be key to survival (being sustainable, competitive and profitable) in the business and industrial world in the coming years. The possibility of realizing #digital twins of products, services, processes or entire territories might seem like science fiction, but it is not. This technology allows a visualization of data […]
Antonio López de Ávila, CEO, TDDS Since my departure from SEGITTUR in 2017, I have continued to support the #InteligentDestinations model guidelines wherever I have gone. At the moment I do it through two active members of the Smart Tourist Destinations Network: Turisfera, Canary Islands Tourism Innovation Cluster (institutional member) and Tourism Data Driven Solutions (collaborating member […]
A mobile application that stores medical records, supported by a European based blockchain network, will allow travellers to travel safely and with full control of their data at all times. On May 7th, Hi+Card, the Health iCard App, was presented – out of competition – at the UNWTO “Healing Solutions Challenge” event as part of […]
A mobile application that stores medical records, supported by a European based blockchain network, will allow travellers to travel safely and with full control of their data at all times. On May 7th, Hi+Card, the Health iCard App, was presented – out of competition – at the UNWTO “Healing Solutions Challenge” event as part of […]
Last week I had the opportunity to participate in a very interesting webinar from www.ideasforchange.com. We analyze how to manage and speed up recovery, despite the lack of accurate information about the behavior of the virus. Some conclusions from what has been seen: 1. Analyzing the web will allow us to capture the data generated by […]
The only certainty is uncertainty. There is no way to draw future scenarios. When the algorithms of companies so solid in their consumption predictions such as Amazon, Expedia or Booking do not know what the next move of their customers will be, the situation is really atypical. The impact of #Covid19 has dramatically changed the […]
From the last report published by the UNWTO (World Tourism Organization), the contribution of the tourism sector to the achievement of the United Nations Sustainable Development Goal 5 – Achieve gender equality and empower all women and girls becomes evident. In this regard, many are the destinations and companies that contemplate in their strategies the […]
In the era of data, rural tourism cannot be alien to it. Professionals working for the development and growth of rural areas need to incorporate valuable information into their daily management and decision making. Today, it is essential to have data that helps me understand what has happened so far, how the current situation of […]